WHAT’S YOUR PROBLEM?

And how can we fix it?

Has your marketing department asked this question to your buyers? THEY SHOULD! If you are interested in generating income, then you need to be thinking about this question regardless of the service or product you represent.

Today’s version of marketing is customer-centric on overdrive. Companies no longer are the main sales force of products. The public is the main sales force. Consumers take to the internet to research purchases well before they are willing to give up their hard-earned dollars. Credibility lies in the hands of reviewers who have utilized products first hand.

This is not to say that a potential customer does not want to hear from the company also. They really do! There just are not many companies that are speaking directly to them. Websites, for the most part, are still being utilized by companies as information vehicles. Now, I am not saying that information is an antiquated component of a website. I am merely stating that it is overshadowing the most important purpose;  to be a communication vehicle directly to your audience.

Web Checklist

• Do you state the purpose of your product/service clearly?
• Is that purpose written from the perspective of the buyer? Put yourself in their shoes and ask, “How will your product help solve my problem?”
• Do you have the means to interact with your audience on your website to inspire dialogue between your company and current/potential customers?
• Are you positioning the company as a resource and thought leader of your industry?

Think about how you feel as a consumer and remember the concerns you might have. Use your own insight when approaching the review of your company website. You won’t be sorry.

Until next time… Look forward to your thoughts.

 

~ by Editor on May 31, 2008.