SIGN YOUR NAME!

Our inboxes are flooded each day with email correspondence from family, friends, vendors, and clients; current & potential. Some emails are full of vital information, a few we could do without and others we keep for reference. Either way, emails are a significant marketing tool for any business small or large. They are a representation of your brand.

With 147 million users of email daily (eMarketer) and 91% of them between the ages of 18 and 64, email provides an excellent opportunity to strut your stuff. A standard email policy is a good idea for any sized company. Email signatures vary across the board. Many companies solely provide basic contact information (employee name, title, phone, email) with the company name. This is better than nothing at all for most correspondence but ideally you want a visual impact to travel with your many company emails. Provide your logo, a tagline, current links, or announcements of awards and products. Your website address and logo should be hyperlinked within your signature sothat recipients may visit your website directly after reading your email message.

Driving traffic to your website is precisely the effect you want to have on your audience. Response metrics allow you to track how many visitors you receive and from where they come (to an extent). Advertising, marketing, and PR dollars already eat up a chunk of your budget. Why not also use your company communication to work for you? Embed your brand into your company emails and make it a standard.

Marie Daniels, CAELUM communication | marketing

~ by Editor on April 8, 2008.